Post-00s become the main consumer force in the NBA, and the commercial value of veteran stars continues to release the top three of the list丨Cover count

Cover News reporter Fu Wenchao

The 2024-2025 NBA playoffs are coming to an end. Historical MVP winners such as James, Durant, and Curry have been eliminated one after another, triggering fans' discussions about "the veteran is in the twilight of the gods", and lamenting that the new generation of players are taking the lead.

On June 20, Xianyu Platform released the "2025 NBA Players Xianyu Business Value List". Based on insights into the trading data of the peripheral products of active players, it was found that although veterans such as Curry, Durant, and Harden ended their playoff journey ahead of schedule, their commercial value and market popularity are still strong, and they continue to occupy the top three in the sales list. New generation players Morant, Halliburton, Vinban Yama, etc. have shown a rise in dimensions such as search popularity and star card sales based on their performance.

It is worth noting that Morant also performed well in the platform search market. Statistics show that from April 19 to May 19, 2025, Morant's search popularity exceeded Durant, second only to Harden. New generation players Anthony Edwards and Thales Maxi also entered the top ten search hotspots of the platform.

Star Card has a large group of enthusiasts at home and abroad. The list counts the sales of star card one month after the start of this year's playoffs, and finds that 26-year-old Slovenian star Luka Doncic topped the top with an absolute advantage, surpassing veterans such as Durant.

According to the card industry waiter, "Star cards have both collection and investment attributes. The platform's trading data reflects the market's recognition of player value. Doncic's top and Wenban Tanhua confirmed the market's favor for superstars and potential rookies, while the rankings of James and Durant show that the collection value of traditional superstars is still strong."

Data also shows that currently the preferred basketball users on the platform have reached 40 million, and they are keen on trading basketball peripherals such as sneakers, star cards, jerseys, etc. The post-00s and post-05s aged 18-24 are the main consumers around the NBA, accounting for 44% of the NBA consumer group; the post-05s aged 25-29s aged 20%, ranking second.