Commercial operations are the first! Milan is missing the European war and suffers heavy losses, management is retained, and the CEO of Netcom is hired

24/25 season, AC Milan fell into the lowest trough in nearly 10 years and has been confirmed to miss the European game next season with the last round of the league left. Referring to their 80 million euros in the Champions League this season, the club suffered heavy losses at the economic level. However, it is surprising that the management team with limited capabilities is expected to remain in office, and the Red Bird Consortium will also hire the CEO of the Professional Tennis Federation to be responsible for commercial operations.

AC Milan made almost every possible mistake this season, from the first team to the Milan Future, and a series of mistakes have put the club at the bottom. To trace such a bleak season, we need to go back to the coaching period of Inzaghi 10 years ago, when the Ross and Blacks finally ranked 10th in the league, and the following year, he finished 7th in the shift between Mikhailovic and Brokey and lost the Italian Cup final.

However, Milan at that time was weakened because Berlusconi sought to sell, but today's Milan is different. They only won the Serie A championship three years ago and reached the Champions League semi-finals two years ago. They have healthy financial situations and a number of high-level players. It is precisely because of this that the incompetence of the Red Bird Consortium and the entire management is further demonstrated.

AC Milan was confirmed to miss the European Cup 25/26 season, and had neither the UEFA Champions League nor the UEFA Champions League and the European Union. The club suffered heavy losses in economic income. Referring to Milan's Champions League revenue this season, as of the play-offs, they won a total of about 60 million euros in prize money, plus the box office revenue of 19-20 million euros brought by 5 home games, with a total revenue of 80 million euros.

If you only calculate the minimum income of losing all in the Champions League stage, the team can also get about 40 million euros in UEFA share. With the home income in the group stage, it is estimated that it will exceed 15 million euros, and the guaranteed 55 million euros will be earned.

Participating in the Europa League can bring at least 13 million euros of basic income, plus home games in the four group matches and subsequent promotion bonuses. If you enter the finals, the total income can reach 35 million euros. At the European Union level, referring to Chelsea, which has entered the final this season, has accumulated revenue of more than 20 million euros. Together with home ticket revenue in three group matches, it can at least buffer a lot of economic losses of missing the Champions League.

However, Milan only has Serie A and the Italian Cup next season, and if the team fails to enter the top 8 this season, it will start the first round of the Italian Cup in advance in early August, which will greatly affect a series of commercial activities of the Red Birds.

Under such difficult circumstances, the most urgent task is to complete the team reform as soon as possible. It is reported that Red Bird owner Cardinale will fly to Italy this week to preside over a series of meetings. But the preliminary news is that the existing management structure including Fulani, Ibrahimovic and Monkada will be retained, and even Kirovsky is expected to continue to take charge of Milan's future team, which has been relegated to the D level.

Compared with competitive results, Cardinale seems to attach more importance to commercial operations. According to Bloomberg, Redbird Capital is close to appointing ATP (Professional Tennis Federation) CEO Massimo Calville. Calville will join Cardinale's team in July and work closely with Chief Commercial Officer Brandon Snow to be responsible for the commercialization of Redbird's sports, media and entertainment assets outside the United States, including naturally AC Milan.

From NBA-style operation to ATP-style promotion, Milan has two main words under the control of the Red Bird Consortium: toss. In just three years of taking over, the rapid fall of the Red and Black Legion is obvious to all. The only thing that is incomprehensible is that the team has lost the support of competitive performance, can commercial operations still be played?