National derby is about to be staged, who will replace Concesan when injured, Vlahovic is about to renew his contract, Juventus revenue increases significantly after launching a new home court

Allianz Stadium has become Juventus' golden money tree, and has brought nearly 800 million euros to the club since its launch. This state-of-the-art stadium in Italy is helping Juventus move forward at full speed on the commercial track. On the eve of the Italian national derby this weekend, Juventus ushered in double news: the bad news is that winger Concesan may miss the focus battle due to muscle discomfort; the good news is that the club's fiscal revenue hit a record high - since the launch of the new home court in 2011, Juventus has earned about 800 million euros from Allianz Stadium. This modern stadium not only becomes Juventus' "fortress", but also the core engine of the club's commercial operation.

01 Concesan was injured and missing the country derby, and Oppenda was expected to show up for the first time

Juventus faced an adverse situation when preparing for the national derby. Portugal international Francisco Concesan left the national team training camp early due to muscle discomfort, which made it doubt whether he could catch up with the Serie A game against Inter Milan this Saturday. Concesan started for Juventus in the first two rounds of Serie A, supporting the single arrow with Ilditz in the 3-4-2-1 formation. His absence is a big blow to Juventus' offensive line. It is reported that even if Kok Saisan is not seriously injured, Juventus will not risk letting him play against Inter Milan. The club adopts a cautious attitude and prioritizes the long-term health of the players over the short-term interests. News shows that newly signed Belgian striker Lois Oppenda is most likely to replace Concesan's starting position. Oppenda joined Juventus before the transfer window closed and will train with the team for the first time this week.

02 Allianz Stadium: Juventus' financial engine

"Roman Sports" data shows that since the launch of the new home court in 2011, Juventus has earned about 800 million euros from Allianz Stadium. This modern stadium has completely changed the club's financial situation. Juventus is seeking to further increase revenue by opening stadiums to more non-football events, with the goal of achieving annual revenue of 100 million euros. The Allianz Stadium has proven to be the most advanced football stadium in Italy, and is the only venue of the 10 candidate stadiums that meets all requirements for UEFA's UEFA 2032 European Cup. Juventus' new home court has replaced the old stadium, not only providing fans with a better viewing experience, but also becoming the core engine of the club's diversified income. By operating the stadium independently, Juventus can fully control game day revenue, including ticket sales, catering services and peripheral merchandise sales.

03 The home record is outstanding, becoming the most terrifying fortress in Serie A, Allianz Stadium not only brings financial benefits to Juventus, but also becomes a strong fortress for the team. In the 267 Serie A games held at Allianz Arena, the Zebras won 203 games, drew 46 games and lost only 18 games. Juventus remained unbeaten at home in the 2011-12 season, 2013-14 season and 2016-17 season; he lost only once in the 2014-15 season, 2015-16 season, 2019-20 season and 2023-24 season. Most impressive is that Juventus won 33 consecutive home games between October 2015 and April 2017, which made his opponent frightened. Such a home record provides a solid guarantee for the club to compete for the championship in the league.

04 Vlahovic's contract renewal is imminent, and the situation reverses

Just as people think that Vlahovic may leave the team, the internal situation in Juventus has undergone unexpected changes. Reporter Nicolò Ceccarini revealed in the Rai Sport program "Dribbling": "Vlahovic will soon receive a contract renewal proposed by Juventus." This is an important signal, indicating that the situation within Juventus has changed - from the situation where he might have left the team to the current staying in the team, and even the negotiation direction for renewal has been started. Vlahovic is in excellent form in the new season. Although he came on as a substitute in the first two rounds of Serie A, he scored 2 goals on his head and kicked. During the national team match day, he also scored a final goal, helping Serbia beat Latvia 1-0 away in the World Cup qualifiers.

05 Vlahovic: From the possible departure to the core, he stayed in the team

25-year-old Vlahovic comes from the Belgrade guerrillas. He came to Serie A Fiorentina at the age of 18 and grew up here to become a first-class striker in the Serie A arena. In January 2022, Juventus signed Vlahovic for 83.5 million euros. Juventus offered him a high annual salary of 12 million euros after tax, which is the highest salary in Serie A (Laotaro, second in Serie A, is only 9 million euros after tax). However, Vlahovic's performance failed to fully meet expectations. So far, he has made 147 appearances for Juventus in various competitions, scoring 60 goals and assisting 12 times. Although he is the number one scorer with the most goals in the team, it does not exactly match his high salary. Vlahovic's contract expires in 2026. Now that things have changed, he may accept a salary cut and renewal to stay at Juventus.

06 Diversified operations: Non-football activities increase revenue

Juventus plans to further increase revenue by hosting more non-football events. The stadium holds various large-scale events, such as concerts and cultural events all year round, further increasing the income source for non-match days. In addition to game day revenue, the new home game has greatly promoted the growth of business cooperation and sponsorship revenue. The sponsorship of the stadium’s naming rights and advertising space sales have brought considerable funds to the club. Juventus has established long-term partnerships with several well-known brands that are not limited to game days but extend to the daily operations of the stadium. For example, restaurants and retail stores on the stadium are operated by well-known brands, creating additional revenue streams.

07 Future Outlook: Annual revenue target of 100 million euros

Juventus aims to increase annual revenue to 100 million euros, a goal reflects the club's pursuit of sustainable financial growth. The key to achieving this is to further optimize the utilization rate of the court. The club plans to increase the frequency of non-football events, such as large concerts and corporate events, to maximize venue usage. Juventus is also committed to enhancing digitalization and fan interaction, expanding global influence through online platforms, thereby increasing business opportunities. The successful operation of the new home court also provides reference for other football clubs. Many Serie A clubs are considering renovating or building their own home courts to replicate Juventus' business model. Juventus' first-mover advantage and market position keep it ahead of the field.