TA: The ticket price of the Club World Cup quarter-finals has been significantly lowered, with some tickets as low as US$11.15

According to TheAthletic, ticket prices for the quarter-finals of the Club World Cup have been significantly lowered, with some standard tickets as low as $11.15.

According to Ticketmaster, the official ticket portal of the event, tickets for Fruminense against Riyadh Crescent were $11.15 on Wednesday, while tickets for Chelsea against Palmeiras were $22.30. Tickets at any group stage before the start of this competition will be cheaper.

Bayern's game against Paris has a higher price of $44.60, but the decline is still huge compared to the initial Club World Cup event pricing.

FIFA adopted a dynamic pricing model for Club World Cup tickets. During this tournament, this model is sometimes beneficial to consumers, as fares have dropped sharply from FIFA's initial expectations since its launch in December last year. Of course, there may also be cases where some fans have purchased tickets at higher prices, but now they can buy them at much lower prices.

According to a now-deleted post on Bayern's website, tickets for the game in the lower stands of the stadium were close to $500 in January. But as of Thursday, Chelsea's lower stand tickets were $22 for the game against Palmeiras, and Fruminense's game against Riyadh Crescent was $27.90. Bayern's game against Paris, its lower stand tickets are priced at over $140 on the resale market, but standard tickets for the upper stands are now available for only $44, which is much lower than the original price.

Real Madrid is the most popular team in this tournament, attracting more than 60,000 spectators in each of its four games. Their match against Dortmund also showed greater resilience in demand and fare prices. The cheapest standard ticket price for the upper stand is still $128, while the lower stand is priced through certified resale channels for more than $300.

FIFA publicly praised the Club World Cup after the expansion, and claimed that so far, more than 2 million fans have come to watch the game in 56 games of the event. This means an average of more than 35,000 spectators per game, but tens of thousands of empty seats appeared on many matches as FIFA selected American football venues for many games. The top 16 stages attracted an average of 42,750 fans, but the attendance rate varies greatly. Chelsea's match against Benfica and Inter Milan against Monterrey were less than 26,000 spectators, while Real Madrid's match against Juventus, Paris's match against Miami International, and Bayern's match against Flamenco attracted more than 60,000 spectators. FIFA has been donating some tickets to veterans and community football groups in the city of the event for the past two weeks.

FIFA originally hoped that demand would increase as the event progressed, but the quarter-final ticket prices fell, partly because the time window for marketing to fans was too small between rounds, and the cost of loyal club fans traveling between cities in the United States was also too high.

FIFA was worried before the game that the attendance rate might be lower than expected. According to previous reports, FIFA has invested far more than $50 million in event marketing, including spending huge sums of money on social media promotion and internet celebrity marketing. Their attempts to fill the Hard Rock Stadium to watch the opening of the Club World Cup include offering a single $20 ticket to a local university with 100,000 students, but promises up to 4 free tickets.

The cheapest admission ticket for Miami International against Al Ahli was reduced to $55 a week before the game, just half of the price it sold in May. Tickets for the cheapest seats in January are $230 and $349 after the December draw.

Nevertheless, FIFA still set the minimum standard ticket price for the second semifinal of the Club World Cup held this Wednesday (Real Madrid vs. Dortmund vs. Paris vs. Bayern winner) at $978. Both semifinals will be held at the Metropolitan Life Stadium in New Jersey. Certified resale tickets for the game are priced at $426. The standard ticket price for the first semifinal (Chelsea vs. Palmeiras winner vs. Riyadh Crescent vs. Fruminense) is $473.90. The cheapest standard ticket remaining on July 13 finals is still $892. All of these ticket prices are still affected by the dynamic market and may fluctuate.

The higher ticket prices for the matches involving the largest European teams are highlighting that these teams still have the greatest demand in the US market, with Real Madrid particularly attractive.

This event represents FIFA's attempt to expand the diversity of global football interests. After Riyadh's Crescent eliminated Manchester City to advance to the quarterfinals, FIFA President Infantino declared that "a new era of club football has really begun", but at the market level, it seems that it will take some time to keep up.

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