When the tennis superstars no longer want to attend the press conference

The traditional way of communication has been lost. The press conferences were organized spectacularly or brief statements, which were considered by the new generation to be "outdated", which were no longer popular. Social networks have changed the game, and athletes realize the benefits of personal image management instead of letting the media companies take on. However, the limit of video duration quickly became a barrier. The need to encapsulate the story in a minute causes dissatisfaction.

Therefore, many players decide to turn to Youtube, as the way Aryna Sabalenka explained. "With a short format, when I post content related to fashion, people may think that I do nothing but that and do not practice tennis ," she shared.

The world's number one female tennis player decided to set up his own YouTube channel, and reached nearly 31,000 subscribers despite posting 8 videos, with videos at a peak of 366,000 views. Sabalenka explained: "I want to show interesting aspects in the life of a player. I think it is very attractive to reveal the backstage of the lives of athletes, showing that we are still ordinary people, knowing the balance between work and relaxing " The French tennis player is considered one of the pioneers when making YouTube channel more than two years ago. In particular, his content often goes beyond the tennis framework, sharing a variety of topics with 85,600 registered people, in order to express his own personality.

This also motivates Jannik Sinner to participate in the trend. The number one male player in the world admits he is not the type of person who easily impresses humor. "I know I was considered a little laugh, but in fact I was not like that", Sinner said.

sinner asserts that she owns a sophisticated sarcasm, especially when talking about themselves. "People only know me through the role of a player, they don't know my real life," he said. "I like to be with funny people and enjoy the time with them. I hope fans will understand me better through this channel".

Sinner's YouTube channel, launched this year, has attracted 136,000 people subscribing with 10 videos, of which the highest video reached 669,000 views. About life, even staging it, is the ambition of this new form of communication. "I like to share my life, and no one understands me better than myself ", Sabalenka summarizes.

Although the current trend is still amateur style with images recorded improvised, there are some athletes who choose to approach more professional. Carlos Alcaraz is an example with a documentary on Netflix, special attention through the story about his trip to the British Ibiza, although coach Juan Carlos Ferrero is not excited.

The image is not the only way to explore the private life of the athletes. For extroverted people like Sabalenka, it is the ideal playground. But for more discreet people, Podcast is the perfect choice.

Caroline Garcia is a testament to Podcast "Tennis Insider ", where she creates space for men and women to share her story. The presence of a player also helps the guests feel comfortable, thereby more open in emotional moments. Garcia's podcast has attracted 41,000 followers on Instagram, with 31 guests who have appeared.

This form is also very popular. "Sorry to speak frankly, but talking to a former tennis player often brings the best interviews ," Iga Swiatek shared after joining Podcast of Andy Roddick. "At the press conference, each person asked a question and there was no clear circuit. I want to be more open, but that needs time. Andy's Podcast is an opportunity for me to share about myself intimately, especially after big victories like Wimbledon ".